If marketing your business online is like climbing a mountain, strategic SEO and PPC services are your path to the top. But while peaking in the search engine results is a great accomplishment, it doesn’t mean much your website visitors don’t appreciate the view.
Try looking at your site through a prospective client’s eyes. Is your business or organization credible, trustworthy and cutting-edge? Or is it old, out of touch and unprofessional? While it may be the former, your website could be portraying the latter.
We won’t be the first or the last to tell you that successful web design can make or break your business. Consider the following:
- Fact: Your website is the first impression you will make on most potential clients.
- Fact: The way your site is designed and developed can influence visitor behavior; a well-designed site could convert more visitors to paying clients.
- Fact: Even a website that was designed two years ago may be outdated according to today’s standards.
- Fact: A poorly designed website not only negatively impacts user experience; it also affects your site’s SEO performance, bounce rate, compatibility with mobile devices and more.
To truly climb above your competition and stay relevant online, you need an extraordinary website — one that is eye-catching, user-friendly, and most importantly, representative of who you are and what you have to offer prospective clients. And to create an extraordinary website, you need an extraordinary web design company.
Whatever your needs are, whether it is modernized design, updated branding or a new custom website, Indikon offers the design and development services you need to reinvest in your most important digital asset — and elevate your business in the process.
How Can Web Design Impact Leads?
Getting traffic to your site is one important part of the trek to digital marketing success. But once they’re there, your website’s content and design should encourage visitors to take the next step with your organization — whether that’s purchasing a product, signing up for a service or simply contacting you to learn more.
Here are a few of the functions extraordinary design can perform to help your business achieve peak success and generate more leads:
Build your image
In many ways, your website is the face of your business. A well-designed website can capture the identity of your organization and portray the image you want to convey to your visitors — and when that image is modern and professional, it builds more trust with visitors and makes them more likely to convert.
Grab attention:
An attractive design can help your website catch and hold visitors’ attention, giving you a leg up on competitors’ websites that feature ordinary or outdated design.
Create recall:
An extraordinary design that stands out above the competition can make a lasting impression. When your design is memorable, your business is memorable — and that can lead to lasting relationships and repeat business with clients.
Improve conversions:
When a website is designed and developed to be intuitive for the user, it can help to influence visitor behavior. For example, if your design is mobile-friendly, easy to navigate and highlights important content and calls to action, visitors will be more likely to take the desired action, like contacting you for services.
Enhance your SEO efforts:
Web design and development works in conjunction with your other digital marketing efforts to help your business climb higher overall. A well-designed site improves bounce rate and time on page, as well as other factors necessary for your SEO copywriting efforts to be successful.
Indikon’s Web Design and Development Services
It is estimated that there are more than 1 billion websites on the Internet today, and it may seem like there are almost as many media companies offering web design and development services.
But if you want your site to stand out as one in a billion, you can’t settle for an ordinary design — or ordinary media services. You need a web design company that will go above and beyond to help you rise above your competition.
Indikon offers a full range of exceptional and focused design and development services to meet your organization’s particular needs. Our packages are specifically tailored to you and your success and include:
1. Website Redesign
The internet is constantly evolving, as are the browsers, devices and search engines that people use to find the information, products and services they need online. If you already have a website, but it was designed more than a few years ago, it may be time to consider a redesign.
Perhaps your existing website just needs a little TLC, updated graphics or improved navigation. In that case, Indikon will work with you to determine the improvements that need to be made and implement those changes; we won’t waste your time or money with additional services, frills or bells and whistles that you don’t need.
Our web redesign services are perfect for clients who want to maintain the positive attributes of an existing website. However, a simple redesign is not the answer for everyone. If the function or structure of your current website is limited, you may be interested in one of our other design and development packages
2. Template Website
Our most popular types of websites are built using pre-developed WordPress themes. You will have the opportunity to view several template options and choose the best theme for your website, and then customize your site to make it unique to your organization.
This is the most affordable of our web design and development services, and our ready-to-customize website templates allow us to craft modern, professional, easy-to-use websites in a matter of days. Our templates strike a perfect balance between convenience and customization; by choosing the colors, images and other design elements that are perfect for your business, you will have full control over the look and feel of your site.
3. Fully Customized Website
Every organization’s needs are different, and sometimes, a pre-developed theme or website redesign just won’t allow for the functions you need from your website. That’s why Indikon offers completely customized websites, built from the ground up specifically for your organization.
While a custom-built website is generally the most expensive of your options, it ensures that your most important online asset is up-to-date and that it will perform all of the functions you need.
4. Additional Design Services
While Indikon is experienced in creating extraordinary websites from concept to production, our design services also go beyond the screen. Our team has significant experience in both web and print design to keep your brand identity consistent on and offline. Our additional branding and marketing design services include:
- Business cards
- Brochures
- Letterhead
- Envelopes
- Handouts
- Mailers
- And more
We know that truly extraordinary design is personal and captures the identity of your business or organization. That’s why, with Indikon, you’ll work closely and develop a personal relationship with our design and development team. We’ll take the time to get to know you and understand your vision, and then bring it to life with a high-quality design and seamless implementation.
Whatever your design needs, our team can handle your project from start to finish, crafting custom branding concepts, developing your website and designing marketing materials that will take your marketing efforts to the next level.
To learn more about our design and development services and how they can help your business climb higher, contact Indikon today.