Today, effective marketing isn’t just about presenting your products, services or information to prospective clients; it’s about developing an ongoing relationship with them.
But building an engaged following for your business on social media may seem like a daunting task — another looming summit waiting to be climbed.
Maybe you’re starting from the ground and aren’t sure how to work your way up. Or maybe your existing digital marketing efforts have plateaued, and you need a boost to make it to the top. Either way, an effective social media marketing strategy can go a long way in determining your business’ success online.
Consider the following:
- Fact: 91 percent of brands are using at least one social media platform to market their business.
- Fact: Social media is the best way to build brand recognition and re-engage with previous clients to encourage repeat business.
- Fact: Studies show that having more social media followers leads to greater trust and credibility for your organization.
- Fact: Engaging with followers on social media helps humanize your business — and people prefer to do business with people, rather than faceless companies.
Clearly, social media is an important tool that can help you reach your marketing goals. But choosing the wrong social media manager is like arriving unprepared at the foot of Mount Everest. You don’t want to rely on an amateur climbing guide — or an ordinary media company.
How Can a Social Media Marketing Plan Help Generate Leads?
If you aren’t using social media marketing services, you aren’t actively communicating with your audience. And that’s what social media is all about — communication.
Instead of looking at social media as a way to generate more leads, it is better to view it as a communicative tool that can help you:
- reach out to people interested in your industry
- keep followers engaged with your organization and brand
- quickly inform followers of new products, services or upcoming events
- foster dialogue between people who are interested in your organization and industry
- drive targeted traffic to your website
- join the conversation around trending topics and news that is relevant to your business
- network with other professionals and organizations in your industry
- “humanize” your business and interact directly with potential clients
- share content that establishes you as an authority in your field
- gain insight into potential clients’ thoughts, needs, interests and opinions
Increased leads are then a byproduct of your social media platforms effectively performing these functions.
Extraordinary media companies understand that effective social marketing isn’t just about increasing your number of followers — it’s about your business climbing higher overall. Indikon’s marketing specialists know that when social media performs these functions, it can be a powerful tool to help your business achieve peak success.
Indikon’s Social Media Marketing Services
One of the great things about social media is that it’s accessible to just about everyone — but that doesn’t mean you should entrust your social media accounts to any ordinary marketing company. To get extraordinary results, you need extraordinary social media management services.
As an experienced social media marketing agency, Indikon has developed a focused approach to social media management that is uniquely tailored to each individual client’s business and industry. We help your “likes,” shares, and potential leads climb higher by:
Developing a relationship with you
Social media is all about building relationships, and that starts with your business and our social media specialists. We’ll personally get to know you, your website, your content and your goals so we can develop a custom social media strategy suited to your needs and the audience you want to engage with your brand.
Identifying the platforms and strategies that will work best for you
Not every organization or business needs to use all of the social media marketing tools available to them. Twitter may be great for certain organizations in certain industries, while for others it could be far less fruitful. Unlike ordinary media companies, Indikon won’t waste your time or money on social media channels that won’t benefit you; we identify the platforms and strategies that are proven to be the most relevant and useful to your industry and organization. Instead of spreading your resources too thin among many different social media avenues, we’d rather focus all of our efforts into the few that we know will promise you results.
Devoting more time to your account
To ensure your success, Indikon partners exclusively with clients in industries in which we have significant experience. This focus allows us to dedicate more time and research to developing the most effective strategy for your particular business and to post fresh, timely content as it’s trending. By keeping up with the trends in your industry, we make sure you can capitalize on social media marketing opportunities as they arise and stay relevant to your followers.
Continuously improving our services
Social media is constantly evolving, and so are our social media marketing services. We are always striving to improve our services and will continue to monitor your accounts regularly to ensure you are getting the most out of your social media marketing.
By going beyond ordinary social media marketing services, Indikon can help you engage with potential clients directly and establish a positive reputation for your brand. With careful preparation, dedication, and the right media company, social media can become a valuable tool that takes your business to new heights — rather than a steep obstacle to overcome.
Contact Indikon today to learn more about how we can help your organization effectively use social media for marketing.