Let’s say your SEO efforts are successful. Your website now appears at the top of the search engine results for many of the keywords that are most important to your business and industry. But while it’s been a long, perhaps strenuous hike, this is really only one step in your digital marketing journey.
What is the ultimate goal of your website? Likely, it is to convert visitors to paying clients. Once you get a prospective client to visit your website through SEO or internet advertising, you’ve conquered that first climb. But now, you have another trek to make: motivating them to take the next step, whether that’s purchasing your product, signing up for your services, or contacting you to learn more.
The best way to humanize your business and motivate prospective clients to go a step further? A well-produced video.
Consider the following:
- Fact: Video will make up 74 percent — nearly three-quarters — of internet traffic this year.
- Fact: Including video on a landing page can increase conversion rates by 80 percent.
- Fact: A picture is worth a thousand words… and it is estimated that one minute of video is equivalent to about 1.8 million words. (That means you’d need to produce nearly 2 million words of content on your website to achieve what an emotive video can do in just one minute).
- Fact: The average user spends 88 percent more time on a website that has video.
- Fact: Adding videos to your site makes you 50 times more likely to appear on the front page of the search engine results.
Clearly, video is a powerful way to tell your business’ story, grab people’s attention, and even give your SEO efforts a boost, all of which make it one of the most powerful marketing tools available to you.
However, effective video production is no simple task. In fact, it may feel like more difficult terrain for your business to tackle — but Indikon can help you make the ascent.
How Does Video Production Generate Leads?
Even if Ernest Hemmingway, Mark Twain and J.K. Rowling were Indikon’s copywriters, there are still certain functions that an emotive video can do better than the written word.
Extraordinary videos can:
Convey a feeling
A well-produced video allows the viewer to put a face and voice with your website. Successful digital marketing is about more than selling your product or service. It’s about telling your story, building trust in your organization and creating genuine connections with potential clients. Indikon can help you achieve all of this through extraordinary video production.
Set you apart
Even an ordinary website may include some basic written information, but video can take your content above and beyond. If your website features a video about your organization and other websites do not, you already have a leg up on the competition. A well-produced video will capture online visitors’ attention and get them interested in your business, products and services. In fact, 75 percent of users will visit an organization’s website after viewing their video that has been shared online.
Further Educate
A client who is interested in your product or service wants to know what that product looks like or how that service works. There is no better way to educate someone, especially a visual learner, than through video.
Enhance Your SEO Efforts
Well-produced videos work with and beyond other digital marketing services to help your website and business climb higher overall — not only in the number of leads you get from your website, but also across your social media accounts and even in the search engine results. A well-produced video will keep visitors on your site longer, improving your website’s bounce rate, which is an important ranking factor that can make or break your SEO efforts.
Video production services are another essential method of reaching prospective clients. But shooting an extraordinary video is about more than using some fancy camera equipment — even an ordinary video production company can do that.
Indikon takes video production to the next level, striving to tell the most compelling part of your story to captivate visitors, create a connection with them, and convert them to paying clients or customers.
Indikon’s Video Production Services
When you have high expectations for your business, you need a marketing team that will go above and beyond to help you meet them. That’s why Indikon’s video production process goes beyond the ordinary. Here’s how it works:
We get to know you
In order to produce truly exceptional, personal video for you or your organization, it is important to us that we first get to know you and your goals for your video project. We will schedule a pre-production meeting with you to discuss your video needs and learn what makes your business stand out above the rest.
We create a concept
Equipped with a deeper understanding of who you are and what’s important to you, our video team will develop a concept that will take your website — and your business — to new heights. We’ll present this concept to you and revise it as necessary. Unlike many ordinary video production companies, Indikon’s main focus is always finding the best story to represent each client, even if that means deviating from our initial idea and committing additional time to plan, shoot and edit your video.
We shoot your video
After the pre-production phase, Indikon will shoot all of the video footage needed and gather any other media or information necessary to put together an exceptional video.
We bring your story to life
After the pre-production phase, Indikon will shoot all of the video footage needed and gather any other media or information necessary to put together an exceptional video.
Indikon’s award-winning video production team has captured everything from personal stories for small businesses to conference videos for huge franchises. As a video production company, Indikon excels in producing:
- Home page videos
- Landing page and supporting article videos
- Documentaries
- TV commercials
- Corporate videos
- Adoptive family video profiles
- Social media videos
- Political ads
- And much more
With a focus on producing videos that are genuine, unpretentious and natural, we are able to capture the true essence of each client and tell their story in an inspiring way — one that can elevate your entire website, brand and business to new heights.
To learn more about how extraordinary video can help your business climb higher, contact Indikon today.